Persistence. Endurance.

WHATever it is,

WHEREver it is,

WHOever you are,

being human exposes you to struggle. Daily struggle for better. The evidence of effort, of people determined to go farther than they currently are. Day by day moving,




The Social Effect

Do you understand it? Can it be understood? And around the new media bush we go. Social as used here means being connected with others, enjoying ourselves or an activitytogether. Being easy to interact with.

People and businesses desire it! To be sociable. Therefore, at the core of it, what makes one sociable? Authenticity – an original and real voice with an open and understandable intent. That values listening over speaking. That is the challenge. New media has brought about interactivity. That is two-way communication with the ability to provide a new perspective. On matters audience, information, and people or brands.

It is about balance. Realising new and enhanced forms of communication and the responsibilities and pitfalls in these technological advances. For businesses a point of concern is usually, how are new media solutions created, implemented, and supported? Most important being, what is the best way to get started? Truth is, we are learning as we go. Learning, adapting, and perfecting.

There is no generic solution. Everyone, like every business, is unique. This calls for solutions developed specifically aimed at its inherent and emergent strengths. So far, we realise that new media affects a business’ actions in three areas. First, its management information system (MIS). A head of department updates the director on Facebook, and colleagues on Twitter share as concerns an ongoing project. It is easy, fast, and a very enabling ecosystem. Second, the MIS is changed, though slowly, and new business applications developed. A friend tweets another who works at a tour company to ask availability of transport. The friend responds. She then asks how to book a vehicle for nine. She is guided and pays a booking fee via M-Pesa. Third, it begins to serve as the foundation of new possibilities. Creativity without borders.

It is about crafting the special functionality of new media to create new strategic solutions for business problems. More about leading, communicating, and making decisions. It is personal. The ability to communicate accurately and effectively is vital. The audience being employees, customers, stakeholders, and everyone. Getting to know one another, and helping to satisfy each other’s needs. Being sincere, and understanding.

The content is the key to audiences. It must address their issues. These issues are not linear, as you communicate, ideas are formed and questions rise within them that need addressing. Merely following a planned script is to be insensitive. It is this insensitivity that sees people miss out on friendship and businesses on valuable sales. Customer sophistication varies greatly and expectation levels are rising. They desire to be heard and responded to accordingly.

It is about being nice and pleasant company. Knowing how to twice as much listen, as to speak. And to speak the helpful and correct. New media is but the means of expression. How we do it, considering its reach, will be the true test of our having understood ourselves. Simple day-to-day interactions over time that will count for a lifetime. An invitation to conversation.


Exceptional talent

Working to channel collective effort is not easy. When it involves creatives, it becomes harder. When the team has amazing talent, it is hardest. Think, FC Barcelona and Manchester United. Not easy, no?

Every individual usually has a bright idea, a clever flow plus a masterly know-how. Coupled together, it works. The challenge lies in selecting the best and getting everyone else to focus on that one. To agree that theirs is not that amazing. It can be discouraging and conflicting.

A beautiful conflict it can be, if well managed. Debate somehow brings the best out of most people. Articulating the necessary and cutting out the extras. It builds and helps many to be critical thinkers. Not of others, but of themselves. After all, the best is not child’s play.

Instead of having a giant among dwarfs you end up with the first among giants. That is how we handle it here at Joel Tarazaki. Allowing the discussion to grow. As for new notices, there are none. We are discussing, sharing – growing. What we do.



Designed for Success

Sometimes, the way to proceed is littered with quite many options. Your smart, funny, and interesting to be with. Now, where and what to do? Having considered entrepreneurship, you think maybe – maybe not. Probably the fear of failure is stopping you. Don’t let it.

Being an entrepreneur is not as hard, nor as easy, as many assume. Think it a joke, and you are going to be facing some hard situations of your own making. No, it won’t be a laughing matter. Ignorance is bliss. Not in entrepreneurship. A bit too serious, and the joy will sure evaporate. A dull life. It lies in that balanced place together with determination, critical thought, and a dash of the innovative in you.

Choose your strengths or maybe a hobby, as long as, it makes business sense. Refine your idea or business proposition always. Though not to frequently or you may end up wasting precious time and energy on that point and forget the vital one. To begin. To get out there and meet your eager customers. Sure enough it is rough and tough. This is entrepreneurship.

That is our experience here at Joel Tarazaki. Growth comes steadily and gentlly. Like a gentle breeze on a warm day. Not in terms of a pile of money but, in confidence. That we are on the right path and yes, the views are glorious. Is there growth in terms of careers here? Not yet. Who knows, maybe you are an entrepreneur, just a bit worried at starting out. Don’t be. Relax, and let the adventure begin.

Is “Africa Continent Durable” possible?

When you do what you do, have you ever given thought to the future? As a continent we need to pause and reflect if not observe. A group of islands in the Indian Ocean.With a stable government, and citizens of high incomes. Mauritius. Capital city, Port Louis.
A people who earlier on chose to focus on the basics. Education. How will you know unless you are taught? Health, first line of defence being preventive healthcare. Here it is clear why education is key. To be able to grasp the idea behind properly washing hands and foods, one must understand the reasoning behind it. Second line of defence, curative healthcare. Enter competent nurses and doctors, and yes, the education – again. The quality of labour is determined by these two key pillars. Both complementing each other. Fast forward to the twenty first century, and technology especially IT is recognized in its true light.
The ability to capture data, process the required information and make decisions. A simple way to look at it as an individual, is to ask, how do I spend my time say, over one week? Try it. You will gain valuable insight, because time is precious. Most people consider collecting data to be a hard task while it is not. Choose your most primary indicator, and the simplest way to measure it, then start with that. Since they knew their indicators, data collected was input to the computer, and now analysis was faster. See their statistics and other information here. Corrections could be acted on in good time. As time passed more valuable indicators were added. Meaningful actions, leading to valuable outcomes.
Then came 2007. The debate was wide and varied but the nub of it was, “Are meaningful actions targeted at the now or the future?” Obviously, a change was needed. But where and towards what? The Mauritians have made their choice. Has Africa chosen? Have you chosen?

A noticeable feature

Currently, there are no new notices. We are up to the usual – creating beauty.

Literacy is a skill

Learning is the key that unlocks knowledge. But what to study? Here is a place where we spend quality time. IBM developerWorks, a web-based technical resource and professional network. It answers most of those nagging questions that need a fix. The community is across the spectrum. From students, practitioners to professors. Visit, and expand your know-how. Yes, now you know.

Role of Honour

Working for Joel Tarazaki is both exciting and satisfying. Enjoyable is to say the least. Concerning openings, currently there are none. Yet if you are a creative person, kindly, keep checking with us. There might be a opening just for you.. In the meantime, stay creative!